Gaming Market Research: Are your customers spending enough money at your casino?

2/28/2011

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The casino industry is an important part of the U.S. entertainment industry. Overall, research has revealed that casinos have a largely positive impact on the community, both economically and socially. Market research firms, like Sterling Research Group, Inc. conduct casino market research employ a wide range of methodologies to ensure you reach your customers as conveniently as possible.

Market competition demands casinos understand customers and how best to attract them. Specialty designed market research provides metrics and actionable information for growth through differentiation of brand, advertising messages and marketing tactics.

Sterling Research Group is a leader in the market research industry and specializes in the Casino/Gaming industry providing current, unique, cutting-edge research. Sterling provides gaming market research solutions and measures all the important aspects of your customers experience including the gaming floor, food and beverage, security, cashier, casino host, rewards program, valet parking, competitors, and emotional draw.

Leslie Martin, Sterling’s Director of Client Services commented on the service they are providing to casino providers, “market research services and analysis enables growth at casinos; an ability to gain a competitive advantage for marketing and loyalty programs”.

Testimonial: “SRG is an outstanding partner. The entire SRG team continues to exceed all our expectations. We are truly grateful for SRG’s thoroughness, accuracy and responsiveness… Sterling does a tremendous job adhering to our strict data collection methodologies, but they also do an outstanding job of presenting the information in a clear and concise manner. This is a true strength for Sterling which we leverage to communicate customer feedback across our entire company.” - Regional Vice President, Gaming Corporation

To learn more about Gaming/Casino and how Sterling can help your gaming or casino center, please visit: www.sterlingresearchgroup.com/industry-experience/gaming.html

About Sterling Research Group, Inc.

Sterling Research Group, Inc. is a 23-year-old, full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling is a leading customer experience management company in the service industry and deploys a highly effective, proprietary reporting technology, enabling its customers to achieve superior financial returns by better understanding their customers’ experience.

If you would like more information about Sterling Research Group, Inc., this topic or to schedule a meeting, please contact Iris Williams at (800) 866-2403 or send her an email at: [email protected].

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HOSPITALS: ARE THEY MAKING THE GRADE? STANDARDIZED and PUBLICIZED PATIENT SURVEY RESULTS WILL TELL

2/28/2011

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After much anticipation, standardized quality of care surveys are a reality for healthcare facilities across the United States. With strict data collection guidelines, the demand for accuracy and the need for survey completion by patients, many facilities are turning to the professionals who can make it happen. Market research firms, like Sterling Research Group, Inc. who have been specifically trained to administer the survey, gather data and ensure compliance are being retained by hospitals around the country every day.

Sterling Research Group, Inc., a leader in the market research industry specializes in health care related surveys. Sterling’s associates have been trained to administer and report the results of the survey designed by The Department of Health and Human Services. Since the results will be available on a public level, healthcare providers are recognizing how crucial it is to obtain the best results possible for their facility and are turning the job over to firms like Sterling.

Jamie Faulkner, Sterling’s Chief Operating Officer commented on the service they are providing to healthcare providers; “This is a wonderful opportunity for both consumers and healthcare facilities. Based on the publicized results, consumers will have the opportunity to make informed decisions when it comes to selecting a facility. Hospitals will know exactly where they stand in their community and where they need to make improvements.”

Faulkner also expressed how important it is for healthcare facilities to use a trained and reputable firm to administer the surveys. “The facility’s reputation is on the line.” Said Faulkner. “The results from the survey will be available on a national scoreboard for all to see. With this new system in place, it is imperative for healthcare facilities to select a market research firm that exhibits expertise, accuracy and can ensure compliance set by The Department of Health and Human Services.”

Sterling’s commitment to the service they are providing to healthcare providers is evident in the detailed web pages they have just released explaining the HCAHPS program and the services Sterling provides as the administrator of the survey.

To learn more about HCAHPS and how Sterling can help your hospital or medical center, please visit: www.SterlingResearchGroup.com/HCAHPS.html

About Sterling Research Group, Inc.

Sterling Research Group, Inc. is a 23-year-old, full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling is a leading customer experience management company in the service industry and deploys a highly effective, proprietary reporting technology, enabling its customers to achieve superior financial returns by better understanding their customers’ experience.

If you would like more information about Sterling Research Group, Inc., this topic or to schedule a meeting, please contact Iris Williams at (800) 866-2403 or send her an email at: [email protected].

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How to Improve Customer Experience

9/28/2010

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Customer experiences, many times overlooked, but remember it is an important part of any business growth plan! Any communication you have with customers contributed to customer experience.

Customer experience is a challenge as there are no fixed parameters to measure. It has lot to do with understanding customer psychology and their buying habits. It is not simple to reverse these subjective parameters in hard data, and that is why all organizations have a different process for determining standards for the measurement of customer experience.

When you want to get an understanding of how customers think, you need to think like them. Visualize that you are a customer of the business.

You have seen how our customers manage the organization. Now glance at the performance of customer service and marketing managers. Not only for customer care because people could experience embraces all aspects of direct and indirect interaction between your business and your customers, your employees must be trained in customer management. These apply to all employees, not just those who work as customer service executives.

Telephone surveys and email questionnaires are old-fashioned - now make the survey more precise: Did the process look easy? Do you need to use alternative methods? Did you achieve what you're looking for? Was a leader helpful? Many customers may even find them irritating. As an alternative, schedule meetings with usual customers, especially if the products are targeted at other businesses rather than individual users. Involve your clients from product design stage to ensure better customer experience.

In an effort to advertise your product, remember that the quality of the product counts. Dissatisfied customer can easily spread the word and take away ten prospects. Poor products and services don't just put potential customers; they are also forcing existing customers to look elsewhere.

Good customer service is not enclosed in a single conversation or transaction. Actually, you should attempt to minimize the customer's needs to call up with complaints! A customer experience includes everything from what they believe about your brand, your ethics and your work processes. Bring your retail experience, advertising, newsletters, post purchase service in your customer service assessment.

Understand your customers better in order to provide customized products and services to customers to gain loyalty and satisfaction.

Sterling Research Group Inc. is a business market research firm in Florida., USA since 1987 offers a wide range of Customer Experience Management, Gaming, Retail Market Research, Lodging, Financial, Healthcare, Higher Education and Restaurants.


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